Job Information
Specialist, Web Analytics (REMOTE)
Montreal, Canada 18 Days Ago
Overview
Job Category: Computer/IT
Job Type: Full-Time
Posted: 2021-06-01
Requirements
Job Status
Start Publishing: 2021-06-01
Stop Publishing: 2021-06-29
Montreal, Canada
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Description

Job Description

Reporting to the Manager of Online Merchandising, the Web Analytics Specialist is a key member of the Web Analytics team, responsible for developing solutions, dashboards, and insights to help analyze customer shopping behaviours. They will analyze web performance, test results and customer data, developing insights and recommendations to deliver a best-in-class customer experience, improving add-to-cart rates, conversion rates and revenue per session. The successful candidate is relentlessly curious about optimizing the online experience and will help identify opportunities through rigorous testing.

RESPONSIBILITIES

Behavioural Analysis, Reporting & Insights - 70% 

  • Develop robust site analytics dashboards for different user journeys to glean insights into shopping behaviour (e.g., by channel, language, country, customer segments, etc.)
  • Develop a deep understanding of website shopping behavior, extract behavioral data, refine/ treat to make the data usable and distil key insights that can be transformed to business cases for website improvements.
  • Socialize and share easy-to-understand data visualization and insights with key stakeholders including the Studio, Sales, Buying, and Product teams
  • Make recommendations on category, language, and/or country-level key performance indicators, benchmarks and forecasts

Testing & Optimization - 30% 

  • Collaborate with the Product team on digital products (i.e., features, functionality, multivariate testing tool) and the Data Science team on data products (i.e., recommendation / sorting algorithms), informing the business and/or customer impact of features and functionality changes
  • Proactively recommend test ideas, test hypotheses, and primary / secondary success metrics
  • Analyze tests to calculate the potential impact of statistically significant results if scaled
  • Be a superuser and facilitator of user testing in the organization
  • Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team
Qualifications

Qualifications

  • Bachelor’s degree in Business, Computer Science, Mathematics, Engineering, or a related analytical field
  • A minimum of 2 years experience in digital commerce and/or digital marketing
  • A minimum of 2 years experience in web/digital analytics with major web analytics tools such as Google Analytics and Adobe Analytics
  • A minimum of 1 year experience with A/B and/or multivariate testing including knowledge of testing methodologies and evaluation techniques
  • Proficient in developing dashboards, custom reports. Proficiency in using Big Query, SQL, R, etc is a plus.
  • Solid understanding of tagging requirements, experience with Google Tag Manager an asset
  • Ability to implement web and mobile analytics best practices
  • Proficient in Microsoft Excel / Google Sheets and Microsoft PowerPoint / Google Slides
  • Excellent written and verbal communication skills in English and French

SKILLS

  • Highly analytical
  • Strong ability to synthesize key insights from a multitude of data sources
  • Proven attention to detail and accuracy
  • Ability to work effectively with diverse skill sets, including more creative roles
  • Strong interest and knowledge of the luxury fashion industry (brands, designers, customers)
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